DJ Khaled x Gatorade Exclusive Collaboration

In collaboration with three other designers, I led the design of the shipper for this exclusive DJ Khaled x Gatorade collaboration. We created a co-branded “We The Best” logo with the Gatorade bolt. We used this theme through the collection to show the clear connection on DJ Khaled’s brand with the Gatorade brand. This collection was for Members Only to promote the new Gatorade.com launch and sold out in one day!

 Developed a custom shipper for an exclusive product launch with streetwear designer Eric Emanuel. The design and execution of the shipper supported a highly anticipated product drop, driving visibility. The unit was designed to enhance the iconic "Is it In You?" sweat moment from Gatorade in a unique way. Sold out on Gatorade.com in 4 hours!

Spearheaded the creation of a dynamic shipper to elevate the visibility of the Uninterrupted x Gatorade collection. The shipper was designed to tell a story of athlete empowerment and performance, using co-branded visuals to capture the attention of athletes and sports fans. The project contributed to a powerful product narrative and strengthened the brands.

Designed a custom bottle and towel series for Gatorade, celebrating the iconic Chicago and New York City Marathons. The design concept for each city was centered around a unique, graphic interpretation of its most famous architectural landmarks. This project served as both a tribute to the cities and a valuable piece of exclusive merchandise for marathon runners.

Co-directed a unique product photoshoot for Gatorade's GFIT line, blending high-intensity athleticism with the artistry and grace of aerial dance. This project was a collaborative effort to capture the power, strength, and fluid motion of athletes in a dynamic and visually compelling environment. The final images were used across digital marketing channels, social media, and other branded content.